headliners a media holding
headliners a media holding
headliners a
media holding
headliners a media holding
for
for
for
for
крипто
финтех
крипто
крипто
финтех
крипто
crypto
fintech
crypto
крипто
финтех
крипто
We help companies grow and win the CIS market through media and marketing
Today, Headliners is:
8000+
Users within our ecosystem*
8000+
Users within our ecosystem*
500K+
social media reach
500K+
social media reach
65M+
views in 6 months
views in 6 months
80+
partner projects
80+
partner projects
50+
Professionals on the team
Professionals on the team
*The Headliners ecosystem
— consists of communities of professional traders and investors with a combined capital of $500M
— consists of communities of professional traders and investors with a combined capital of $500M
the dynamics
the dynamics
the dynamics
Our Growth
Our Growth
Our Growth
Our Growth
Key Metrics
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 493 493" xmlns="http://www.w3.org/2000/svg"><defs ><radialGradient cx="0.5" cy="0.5" gradient-transform="translate(0.5, 0.5) scale(1 1) translate(-0.5, -0.5)" id="G0CCPL3oc-4139758538-radial-gradient" r="0.5"><stop offset="0" stop-color="rgb(247, 0, 0)"/><stop offset="1" stop-color="rgba(8, 8, 8, 0)"/></radialGradient></defs><path d="M 246.5 0 C 382.638 0 493 110.362 493 246.5 C 493 382.638 382.638 493 246.5 493 C 110.362 493 0 382.638 0 246.5 C 0 110.362 110.362 0 246.5 0 Z" fill="url(%23G0CCPL3oc-4139758538-radial-gradient)" height="493px" id="G0CCPL3oc" width="493px"/></svg>)
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![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 493 493" xmlns="http://www.w3.org/2000/svg"><defs ><radialGradient cx="0.5" cy="0.5" gradient-transform="translate(0.5, 0.5) scale(1 1) translate(-0.5, -0.5)" id="BNtWFl2Yr-1766847030-radial-gradient" r="0.5"><stop offset="0" stop-color="rgb(0, 234, 225)"/><stop offset="1" stop-color="rgba(8, 8, 8, 0)"/></radialGradient></defs><path d="M 246.5 0 C 382.638 0 493 110.362 493 246.5 C 493 382.638 382.638 493 246.5 493 C 110.362 493 0 382.638 0 246.5 C 0 110.362 110.362 0 246.5 0 Z" fill="url(%23BNtWFl2Yr-1766847030-radial-gradient)" height="493px" id="BNtWFl2Yr" width="493px"/></svg>)
04. TikTok
new
Subscribers:
9k
Views/mo:
~2.2M
Impressions/mo:
~30M
04. TikTok
new
Subscribers:
9k
Views/mo:
~2.2M
Impressions/mo:
~30M
04. TikTok
new
Subscribers:
9k
Views/mo:
~2.2M
Impressions/mo:
~30M
04. TikTok
new
Subscribers:
9k
Views/mo:
~2.2M
Impressions/mo:
~30M
Organic
growth
growth
reach
In 2025, Headliners became the only high-quality source of organic traffic in the CIS crypto market across all social platforms. We keep growing — and set new reach records every month
+10000
Кол-во
Дата
+5000
+5000
+7700
But our main metric is real people
We are watched by the most solvent audience
We are watched by the most solvent audience
We are watched by the most solvent audience
People interested in business, investing, and technology
Age and Gender
Data from the last month
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 528 2" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 528 0" fill="transparent" height="1px" id="USu_xL5pP" stroke-dasharray="0" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="4" stroke-width="1" stroke="rgba(255, 255, 255, 0.4)" transform="translate(0 1)" width="528px"/></svg>)
The audience is predominantly male:
85% of viewers are men, 14% are women.
Age: 25–34
36.1%
18 - 24
39.7%
25 - 34
15.4%
35 - 44
5.6%
35 - 44
3.2%
35 - 44
Top regions
Data from the last month
Russia
35.2%
Russia
10.9%
Netherlands
8.7%
Ukraine
6.9%
Kazakhstan
38.3%
Others
High-quality audience:
84% of the audience lives in major cities
Top regions
Data from the last month
Russia
35.2%
Russia
10.9%
Netherlands
8.7%
Ukraine
6.9%
Kazakhstan
38.3%
Others
High-quality audience:
84% of the audience lives in major cities
Age and Gender
Data from the last month
The audience is predominantly male:
85% of viewers are men, 14% are women.
Age: 25–34
36.1%
18 - 24
39.7%
25 - 34
15.4%
35 - 44
5.6%
35 - 44
3.2%
35 - 44
Age and Gender
Data from the last month
The audience is predominantly male:
85% of viewers are men, 14% are women.
Age: 25–34
36.1%
18 - 24
39.7%
25 - 34
15.4%
35 - 44
5.6%
35 - 44
3.2%
35 - 44
Age and Gender
Data from the last month
The audience is predominantly male:
85% of viewers are men, 14% are women.
Age: 25–34
36.1%
18 - 24
39.7%
25 - 34
15.4%
35 - 44
5.6%
35 - 44
3.2%
35 - 44
Traffic source breakdown
Data from the last month
YouTube
64.6%
YouTube
19.0%
11.3%
Telegram
2.0%
TikTok
3.0%
Другое
High-value audience: 32% have high or very high income, and 46% earn income from investments
Traffic source breakdown
Data from the last month
YouTube
64.6%
YouTube
19.0%
INST
11.3%
TG
2.0%
TikTok
3.0%
Другое
High-value audience: 32% have high or very high income, and 46% earn income from investments
Top regions
Data from the last month
Russia
35.2%
Russia
10.9%
Netherlands
8.7%
Ukraine
6.9%
Kazakhstan
38.3%
Others
High-quality audience:
84% of the audience lives in major cities
Traffic source breakdown
Data from the last month
YouTube
64.6%
YouTube
19.0%
11.3%
Telegram
2.0%
TikTok
3.0%
Другое
High-value audience: 32% have high or very high income, and 46% earn income from investments
Мы
Мы
Мы
создаём
создаём
создаём
нарративы
нарративы
нарративы
We build narratives around our clients’ products
We build narratives around our clients’ products
Opinion leaders trust our content — which helps brands earn the trust of their audience
Забудь про P2P!
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74 тыс.
Крипта | Сергей Хитров
548 тыс.
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39 тыс.
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Крипта | Сергей Хитров
548 тыс.
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Крипта | Сергей Хитров
548 тыс.
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39 тыс.
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30 тыс.
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11 тыс.
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74 тыс.
Крипта | Сергей Хитров
548 тыс.
Забудь про P2P!
175 тыс.
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99 тыс.
Новая эра трейдинга
30 тыс.
Финалист мирового турнира…
39 тыс.
Трейдинг криптовалют
30 тыс.
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11 тыс.
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74 тыс.
Крипта | Сергей Хитров
548 тыс.
Забудь про P2P!
175 тыс.
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99 тыс.
Новая эра трейдинга
30 тыс.
Финалист мирового турнира…
39 тыс.
Трейдинг криптовалют
30 тыс.
Ралли Хедлайнеров
11 тыс.
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74 тыс.
Крипта | Сергей Хитров
548 тыс.
Забудь про P2P!
175 тыс.
Как в 23 года изменить…
99 тыс.
Новая эра трейдинга
30 тыс.
Финалист мирового турнира…
39 тыс.
Трейдинг криптовалют
30 тыс.
Ралли Хедлайнеров
11 тыс.
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74 тыс.
Крипта | Сергей Хитров
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175 тыс.
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39 тыс.
Трейдинг криптовалют
30 тыс.
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11 тыс.
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74 тыс.
Крипта | Сергей Хитров
548 тыс.
Забудь про P2P!
175 тыс.
Как в 23 года изменить…
99 тыс.
Новая эра трейдинга
30 тыс.
Финалист мирового турнира…
39 тыс.
Трейдинг криптовалют
30 тыс.
Ралли Хедлайнеров
11 тыс.
Алгоритмический трейдинг…
74 тыс.
Крипта | Сергей Хитров
548 тыс.
Забудь про P2P!
175 тыс.
Как в 23 года изменить…
99 тыс.
Новая эра трейдинга
30 тыс.
Финалист мирового турнира…
39 тыс.
Трейдинг криптовалют
30 тыс.
Ралли Хедлайнеров
11 тыс.
Алгоритмический трейдинг…
74 тыс.
Крипта | Сергей Хитров
548 тыс.
Забудь про P2P!
175 тыс.
Как в 23 года изменить…
99 тыс.
Новая эра трейдинга
30 тыс.
Финалист мирового турнира…
39 тыс.
Трейдинг криптовалют
30 тыс.
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11 тыс.
Алгоритмический трейдинг…
74 тыс.
Крипта | Сергей Хитров
548 тыс.
Забудь про P2P!
175 тыс.
Как в 23 года изменить…
99 тыс.
Новая эра трейдинга
30 тыс.
Финалист мирового турнира…
39 тыс.
Трейдинг криптовалют
30 тыс.
Ралли Хедлайнеров
11 тыс.
Алгоритмический трейдинг…
74 тыс.
Крипта | Сергей Хитров
548 тыс.
Partner case studies
Partner case studies
Partner case studies
Hash Hedge
Hash Hedge
Bingx
Bingx
Renty.ae
Renty.ae
Partner case studies
Partner case studies
Results we achieved together
February 2025 – present time
Hash Hedge
Prop Trading Firm
Goals:
Position Hash Hedge as a trusted partner for CIS traders by building a narrative around capital scaling
Learn More →
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![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 493 493" xmlns="http://www.w3.org/2000/svg"><defs ><radialGradient cx="0.5" cy="0.5" gradient-transform="translate(0.5, 0.5) scale(1 1) translate(-0.5, -0.5)" id="Tw1eNqDz9-2949588149-radial-gradient" r="0.5"><stop offset="0" stop-color="rgb(255, 221, 45)"/><stop offset="1" stop-color="rgba(8, 8, 8, 0)"/></radialGradient></defs><path d="M 246.5 0 C 382.638 0 493 110.362 493 246.5 C 493 382.638 382.638 493 246.5 493 C 110.362 493 0 382.638 0 246.5 C 0 110.362 110.362 0 246.5 0 Z" fill="url(%23Tw1eNqDz9-2949588149-radial-gradient)" height="493px" id="Tw1eNqDz9" width="493px"/></svg>)
February 2025 – present time
Hash Hedge
Prop Trading Firm
Goals:
Position Hash Hedge as a trusted partner for CIS traders by building a narrative around capital scaling
Learn More →
60m+
reach
30k+
new users
+401%
website traffic
-45%
customer acquisition cost
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 493 493" xmlns="http://www.w3.org/2000/svg"><defs ><radialGradient cx="0.5" cy="0.5" gradient-transform="translate(0.5, 0.5) scale(1 1) translate(-0.5, -0.5)" id="HuwRt_aot-2136965111-radial-gradient" r="0.5"><stop offset="0" stop-color="rgb(42, 84, 254)"/><stop offset="1" stop-color="rgba(8, 8, 8, 0)"/></radialGradient></defs><path d="M 246.5 0 C 382.638 0 493 110.362 493 246.5 C 493 382.638 382.638 493 246.5 493 C 110.362 493 0 382.638 0 246.5 C 0 110.362 110.362 0 246.5 0 Z" fill="url(%23HuwRt_aot-2136965111-radial-gradient)" height="493px" id="HuwRt_aot" width="493px"/></svg>)
$3b+
reach
2,8m+
new users
60k+
website traffic
$3m+
customer acquisition cost
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 493 493" xmlns="http://www.w3.org/2000/svg"><defs ><radialGradient cx="0.5" cy="0.5" gradient-transform="translate(0.5, 0.5) scale(1 1) translate(-0.5, -0.5)" id="VXR885sd9-3992104811-radial-gradient" r="0.5"><stop offset="0" stop-color="rgb(59, 196, 237)"/><stop offset="1" stop-color="rgba(8, 8, 8, 0)"/></radialGradient></defs><path d="M 246.5 0 C 382.638 0 493 110.362 493 246.5 C 493 382.638 382.638 493 246.5 493 C 110.362 493 0 382.638 0 246.5 C 0 110.362 110.362 0 246.5 0 Z" fill="url(%23VXR885sd9-3992104811-radial-gradient)" height="493px" id="VXR885sd9" width="493px"/></svg>)
1000х
reach
1,5m+
new users
40k+
website traffic
3m+
customer acquisition cost
New case studies
are already in production…
february 2025 – present time
Hash Hedge
Prop Trading Firm
Goals:
Position Hash Hedge as a trusted partner for CIS traders by building a narrative around capital scaling
April 2024 – May 2025
BingX
Top-3 exchange
in the CIS market
Goals:
Enter the CIS market, attract a new audience, and build trust in the brand
april 2024 – may 2025
Renty.ae
Luxury sports car rental in Dubai
Goals:
Increase brand awareness and demand among a premium audience through a marketing campaign centered around a large-scale event
Наш подход
Наш подход
Наш подход
Our Approach to Growth
End-to-End Support for Entering the CIS Market
01.
We Study Your Product
and Audience
02.
We Build Internal
Processes for Growth
03.
We Shape the Strategy
and Craft the Narrative
04.
We Build Audience
Trust and Create Demand
05.
We Amplify Promotion
Through Our Own Media
06.
We Reinforce Trust and
Scale Reach by Bringing in Partners
Before launching promotion, we thoroughly analyze your product and target audience. This allows us to build a strategy focused on results.
#Brand Management
01.
We Study Your Product
and Audience
02.
We Build Internal
Processes for Growth
03.
We Shape the Strategy
and Craft the Narrative
04.
We Build Audience
Trust and Create Demand
05.
We Amplify Promotion
Through Our Own Media
06.
We Reinforce Trust and
Scale Reach by Bringing in Partners
Before launching promotion, we thoroughly analyze your product and target audience. This allows us to build a strategy focused on results.
#Brand Management
01.
We Study Your
Product and Audience
Прежде чем запускать продвижение, мы детально анализируем ваш продукт и целевую аудиторию. Это позволяет выстроить стратегию, которая работает на результат.
#Бренд-менеджмент
02.
We Build Internal
Processes for Growth
Настраиваем внутренние механизмы — от планирования до отчётности. Это позволяет сосредоточиться на целях и добиваться их эффективнее.
#SMM
#Комьюнити-менеджмент
03.
We Shape the Strategy
and Craft the Narrative
Стратегия задаёт направление, нарративы — придают ему силу. Мы выстраиваем систему, которая не просто привлекает внимание, а формирует лояльность.
#Контент-стратегия
#Аналитика
04.
We Build Audience Trust
and Create Demand
Через экспертный контент, честные коммуникации и последовательные действия мы выстраиваем доверие к вашему бренду. Это создаёт устойчивый спрос и лояльных клиентов.
#Подкаст-интеграции
#Истории успеха
05.
We Amplify Promotion
Through Our Own Media
Ваши медиа — это прямая линия связи с клиентами. Мы наполняем их ценным контентом и выстраиваем систему, которая постоянно привлекает и удерживает внимание.
#Медиа-присутствие
#PR
06.
We Reinforce Trust and Scale
Reach by Bringing in Partners
Партнёрские программы и коллаборации — мощный инструмент роста. Мы находим релевантных партнёров, выстраиваем взаимовыгодные схемы и масштабируем охват без лишних затрат.
#Инфлюенс-маркетинг
#Ивенты
Team
Team
We don’t just work together — we trust each other
We don’t just work together — we trust each other
Nikita Anufriev
Founder
Evgeny Shmakov
Co-founder
Kirill Timofeev
Chief Marketing Officer
Ekaterina Chistova
Chief Executive Officer
Daria
TerentyevaProducer
Elizaveta Kislova
Operation Manager
Kirill Cholak
Sales manager
Elizaveta Evseytseva
Partner
Alyona Kuznetsova
HR Business Partner
Nikita Anufriev
Founder
Evgeny Shmakov
Co-founder
Kirill Timofeev
Chief Marketing Officer
Ekaterina Chistova
Chief Executive Officer
Daria
TerentyevaProducer
Elizaveta Kislova
Operation Manager
Kirill Cholak
Sales manager
Elizaveta Evseytseva
Partner
Alyona Kuznetsova
HR Business Partner
Nikita Anufriev
Founder
Evgeny Shmakov
Co-founder
Kirill Timofeev
Chief Marketing Officer
Ekaterina Chistova
Chief Executive Officer
Daria
TerentyevaProducer
Elizaveta Kislova
Operation Manager
Kirill Cholak
Sales manager
Elizaveta Evseytseva
Partner
Alyona Kuznetsova
HR Business Partner
Nikita Anufriev
Founder
Evgeny Shmakov
Co-founder
Kirill Timofeev
Chief Marketing Officer
Ekaterina Chistova
Chief Executive Officer
Daria
TerentyevaProducer
Elizaveta Kislova
Operation Manager
Kirill Cholak
Sales manager
Elizaveta Evseytseva
Partner
Alyona Kuznetsova
HR Business Partner